Dr. Masood Husain Siddiqui


Multivariate Statistics, Analytics & Data Science, Soft OR, MCDM, SEM


Basic Details

Dr. Masood Husain Siddiqui

Qualification Details

S.No. Qualification Name Of University Passing Year
1 Ph.D. University of Lucknow 2004
2 M.Sc. University of Lucknow 1988
3 B.Sc. University of Lucknow 1986

Positions Held

S.No. Employer Designation Employment Period
Date from Date to
1 O2409University of Lucknow, Lucknow Professor 08/01/2022 Presently Working
2 O2410Jaipuria Institute of Management, Lucknow Professor 01/10/2013 07/01/2022
3 O2411Jaipuria Institute of Management, Lucknow Associate Professor 01/10/2010 30/09/2013
4 O2412Jaipuria Institute of Management, Lucknow Assistant Professor 01/07/2008 30/09/2010
5 O2413Jaipuria Institute of Management, Lucknow Sr. Lecturer 01/07/2005 30/06/2008
6 O2414Lucknow Christian PG College, Lucknow Lecturer 05/05/1999 30/06/2005
7 O2415Dept. of Horticulture & Food Processing, Govt. of U.P. Statistical Officer (Gazetted) 05/07/1996 04/05/1999

Academic Details

Recent Significant Publications, Articles, Cases

S.No. Title Journal Volume/Issue Year
1 O8923Impact Assessment of Covid19 on Digital Payment: An Indian Perspective International Journal of Business Process Integration and Management (IJBPIM) : Scopus Accepted 2022
2 O8924Investigating Smartphone Brand loyalty for Millennials and Gen Z: A Customer Value Perspective International Journal of Technology and Human Interaction (IJTHI) : Scopus Volume 19, Issue 3 (Accepted) 2022
3 O8925The Bigger Fall: Covid-19 vs Global Financial Crisis (08-09) Impact on Indian MSMEs Journal of Positive School Psychology (Scopus) Vol. 6, No. 2, 2022 2022
4 O8927A study of Commuter’s Shift Behaviour Towards New Age Convenient Transport Services FIIB Business Review (Scopus) Vol. 10, Issue 2 2021
5 O8926Choice of Management Education and Proposed Model for Perceived Differences between Post Graduate Diploma in Management (PGDM) and Masters in Business Administration (MBA) in India Psychology and Education : Scopus Vol. 58, Issue 5 2021
6 O8928Examining the Impact of Team Based Learning on Personality: its Managerial Implications and Outcomes Journal of Content Community & Communication (Scopus) Vol. 13 Year 7 2021
7 O8929An Analytical Approach to Deciphering Customer Perception with Reference to Online Shopping Journal of Critical Reviews Vol 7, Issue 19 2020
8 O8931An Analytical Study of the Service Gap vis-à-vis Law Enforcement Agencies: As Perceived by Women International Journal of Public Sector Performance Management Vol. 6, No. 4 2020
9 O8913'ANOVA: What is Analysis of Variance, Examples, Types and Assumptions (Blog) https://www.mygreatlearning.com/blog/analysis-of-variance-anova/ May 2020
10 O8930Application of Balance Score-Card in Police Organization: A Literature Review Test Engineering and Management Vol. 82 2020
11 O8912Assessing the Quality of Healthcare Services: A Servqual Approach International Journal of Healthcare Management : (Scopus) Vol. 13, Issue no. S1 2020
12 O8914'Hypothesis Testing in R- Introduction Examples and Case Study https://www.mygreatlearning.com/blog/hypothesis-testing-in-r-with-examples-and-case-study/ April 2020
13 O8911Impact of Advertising Intensity on Market Risk of a Firm: A Study of the Indian Consumer Goods Sector Global Business Review : Scopus Vol. 13, No. 6 2020
14 O8915A Customer Perception Study with respect to Whatsapp: An Analytical Approach IASSI Quarterly: Contributions to Indian Social Science (UGC Care List) Vol. 37, Issue no. 3 2018
15 O8916Perception about Crime against Women and Role of Law Enforcement Agencies as per Females: An Empirical Study IOSR Journal of Humanities & Social Science (IOSR-JHSS) Vol. 22, Issue 9 2017
16 O8917Segmenting Emerging Markets based on Consumer Responses towards Social Network Advertising International Journal of Indian Culture and Business Management (WOS/UGC Care List) Vol 15, No. 3 2017
17 O8918Statistics for Management- Levin, Rubin, Siddiqui & Rastogi, 8th Edition, ISBN: 978-93-325-8118-0 Pearson Publications Book (Co-author) 2017
18 O8919Grocery Retailing in India: Online Mode versus Retail Store Purchase International Business Research Vol 9, No 5 2016
19 O8920Green Marketing and Forming of Green Strategies International Journal of Scientific and Innovative Research Vol 2, Issue 2 2014
20 O8921e SUVIDHA – A Citizens’ Perception Study Metamorphosis: A Journal of Management Research Vol. 11, Issue 1 2013
21 O8932Statistics for Management- Levin, Rubin, Rastogi & Siddiqui, 7th Edition, ISBN: 978-81-317-7450-2 Pearson Publications Book (Co-author) 2013
22 O8922Designing Effective Mobile Advertising with Specific Reference to Developing Markets Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy July (Edited Volume) 2012
23 O8933Marketing of SME Product: A Relationship Approach ASCI Journal of Management Vol. 42, No. 2 2012

Conferences, Seminars &Talks

S.No. Details Year.
1 O10251“Detecting Diseases using Voice Biomarkers: A Statistical based ML Approach” in the “International Virtual Conference on Statistics and Data Science: Theory and Practice for Progress and Prosperity-2021” and “41st Annual Convention of Indian Society for Probability and Statistics (ISPS)”, organized by Department of Statistics, University College of Science, Osmania University, Hyderabad and Indian Society for Probability and Statistics 2022
2 O10252“New Paradigm to Efficiency Modelling in Tourism Sector: A Multimethodology Approach” in the “8th International Conference on Business Analytics and Intelligence-2021(ICBAI-2021)", organized by Department of Management Studies. Indian Institute of Science, ORSI. IIMB and Analytics Society of India 2021
3 O10253“Analytical Modelling of the Performance Management System of Indian Police though BSC” in the “2021 Annual International Conference on Interdisciplinary Research in Applied Mathematics, Management & Technology (IRAMMT)”, organized by American Institute of Management and Technology (AIMT), USA, a subsidiary of The Global Knowledge Foundation (GKF), Inc., USA 2021
4 O10254“Investigating Smartphone Brand loyalty for Millennials and Gen Z: A Customer Value Perspective" in NASMEI-2019 Conference 2019
5 O10255“Assessment of Non-Farm Activities Undertaken by SHGs and Potential Mapping for Strengthening the Marketing Channels of Products” in ‘First Asia-Pacific Conference on Managing Business Sustainability’ 2017
6 O10256“A Customer Perception Analysis with Reference to Online Shopping” in the ‘7th IIMA Conference on Marketing in Emerging Economies’ held at IIM-Ahmedabad 2017
7 O10257“A Collaborative Business Model for the Artisan Products: A Multimethodology Approach”, in the 8th Indian Subcontinent Decision Sciences Institute Region (ISDSI) International Conference (ISDSI-2015) 2015
8 O10258“E Suvidha- A Citizen Perception Study”, in the International Conference in Marketing on Shaping the Future of Research in Marketing in Emerging Economies: Looking Ahead (IIML Marconference 2012) 2012

Awards & Recognitions

S.No. Name Of Awards Year.
1 O10259Best Research Paper Award in the 8th Indian Subcontinent Decision Sciences Institute Region (ISDSI) International Conference (ISDSI-2015) 2015

Academic/Administrative Services to the University

S.No. Details
1 O7275Director: Incubation Cell, University of Lucknow

Teaching Areas / Specialization

S.No. Details
1 O7276Research Methodology
2 O7277Python Programming
3 O7278Operations Research
4 O7279Predictive & Prescriptive Analytics
5 O7280Data Science
6 O7281Machine Learning
7 O7282Econometrics
8 O7283Multivariate Analysis

Research Areas & Interests

S.No. Details
1 O7284Multivariate Data Analysis
3 O7286Data Envelopment Analysis (DEA)
4 O7287MCDM/MCDA Modelling
5 O7288Soft Operations Research
6 O7289Data Science
7 O7290Machine Learning Algorithms & Machine Learning Applications

Consulting Areas

S.No. Consulting Areas
1 O7291Multivariate Data Analysis
2 O7292Optimization & Network Optimization
3 O7293Performance Evaluation & Performance Appraisal
4 O7294Data Science
5 O7295Marketing Research
6 O7296Machine Learning & Analytics