DR. MASOOD HUSAIN SIDDIQUI
Professor
Multivariate Statistics, Analytics & Data Science, Soft OR, MCDM, SEM
Statistics
Basic Details
DR. MASOOD HUSAIN SIDDIQUI
52082716
Professor
Statistics
Qualification Details
| S.No. | Qualification | Name Of University | Passing Year |
|---|---|---|---|
| 1 | Ph.D. | University of Lucknow | 2004 |
| 2 | M.Sc. | University of Lucknow | 1988 |
| 3 | B.Sc. | University of Lucknow | 1986 |
| 4 | NET with JRF | JOINT CSIR-UGC NATIONAL LEVEL TEST | 1994 |
Positions Held
| S.No. | Employer | Designation | Employment Period | |
|---|---|---|---|---|
| Date from | Date to | |||
| 1 | O3853University of Lucknow, Lucknow | Professor | 08/01/2022 | Presently Working |
| 2 | O3854Jaipuria Institute of Management, Lucknow | Professor | 01/10/2013 | 07/01/2022 |
| 3 | O3855Jaipuria Institute of Management, Lucknow | Associate Professor | 01/10/2010 | 30/09/2013 |
| 4 | O3856Jaipuria Institute of Management, Lucknow | Assistant Professor | 01/07/2008 | 30/09/2010 |
| 5 | O3857Jaipuria Institute of Management, Lucknow | Sr. Lecturer | 01/07/2005 | 30/06/2008 |
| 6 | O3858Lucknow Christian PG College, Lucknow | Lecturer | 05/05/1999 | 30/06/2005 |
| 7 | O3859Dept. of Horticulture & Food Processing, Govt. of U.P. | Statistical Officer (Gazetted) | 05/07/1996 | 04/05/1999 |
Academic Details
Recent Significant Publications, Articles, Cases
| S.No. | Title | Journal | Volume/Issue | Year |
|---|---|---|---|---|
| 1 | O15220Impact Assessment of Covid19 on Digital Payment: An Indian Perspective | International Journal of Business Process Integration and Management (IJBPIM) : Scopus | Accepted | 2022 |
| 2 | O15221Investigating Smartphone Brand loyalty for Millennials and Gen Z: A Customer Value Perspective | International Journal of Technology and Human Interaction (IJTHI) : Scopus | Volume 19, Issue 3 (Accepted) | 2022 |
| 3 | O15222The Bigger Fall: Covid-19 vs Global Financial Crisis (08-09) Impact on Indian MSMEs | Journal of Positive School Psychology (Scopus) | Vol. 6, No. 2, 2022 | 2022 |
| 4 | O15224A study of Commuter’s Shift Behaviour Towards New Age Convenient Transport Services | FIIB Business Review (Scopus) | Vol. 10, Issue 2 | 2021 |
| 5 | O15223Choice of Management Education and Proposed Model for Perceived Differences between Post Graduate Diploma in Management (PGDM) and Masters in Business Administration (MBA) in India | Psychology and Education : Scopus | Vol. 58, Issue 5 | 2021 |
| 6 | O15225Examining the Impact of Team Based Learning on Personality: its Managerial Implications and Outcomes | Journal of Content Community & Communication (Scopus) | Vol. 13 Year 7 | 2021 |
| 7 | O15226An Analytical Approach to Deciphering Customer Perception with Reference to Online Shopping | Journal of Critical Reviews | Vol 7, Issue 19 | 2020 |
| 8 | O15228An Analytical Study of the Service Gap vis-à-vis Law Enforcement Agencies: As Perceived by Women | International Journal of Public Sector Performance Management | Vol. 6, No. 4 | 2020 |
| 9 | O15210'ANOVA: What is Analysis of Variance, Examples, Types and Assumptions (Blog) | https://www.mygreatlearning.com/blog/analysis-of-variance-anova/ | May | 2020 |
| 10 | O15227Application of Balance Score-Card in Police Organization: A Literature Review | Test Engineering and Management | Vol. 82 | 2020 |
| 11 | O15209Assessing the Quality of Healthcare Services: A Servqual Approach | International Journal of Healthcare Management : (Scopus) | Vol. 13, Issue no. S1 | 2020 |
| 12 | O15211'Hypothesis Testing in R- Introduction Examples and Case Study | https://www.mygreatlearning.com/blog/hypothesis-testing-in-r-with-examples-and-case-study/ | April | 2020 |
| 13 | O15208Impact of Advertising Intensity on Market Risk of a Firm: A Study of the Indian Consumer Goods Sector | Global Business Review : Scopus | Vol. 13, No. 6 | 2020 |
| 14 | O15212A Customer Perception Study with respect to Whatsapp: An Analytical Approach | IASSI Quarterly: Contributions to Indian Social Science (UGC Care List) | Vol. 37, Issue no. 3 | 2018 |
| 15 | O15213Perception about Crime against Women and Role of Law Enforcement Agencies as per Females: An Empirical Study | IOSR Journal of Humanities & Social Science (IOSR-JHSS) | Vol. 22, Issue 9 | 2017 |
| 16 | O15214Segmenting Emerging Markets based on Consumer Responses towards Social Network Advertising | International Journal of Indian Culture and Business Management (WOS/UGC Care List) | Vol 15, No. 3 | 2017 |
| 17 | O15215Statistics for Management- Levin, Rubin, Siddiqui & Rastogi, 8th Edition, ISBN: 978-93-325-8118-0 | Pearson Publications | Book (Co-author) | 2017 |
| 18 | O15216Grocery Retailing in India: Online Mode versus Retail Store Purchase | International Business Research | Vol 9, No 5 | 2016 |
| 19 | O15217Green Marketing and Forming of Green Strategies | International Journal of Scientific and Innovative Research | Vol 2, Issue 2 | 2014 |
| 20 | O15218e SUVIDHA – A Citizens’ Perception Study | Metamorphosis: A Journal of Management Research | Vol. 11, Issue 1 | 2013 |
| 21 | O15229Statistics for Management- Levin, Rubin, Rastogi & Siddiqui, 7th Edition, ISBN: 978-81-317-7450-2 | Pearson Publications | Book (Co-author) | 2013 |
| 22 | O15219Designing Effective Mobile Advertising with Specific Reference to Developing Markets | Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy | July (Edited Volume) | 2012 |
| 23 | O15230Marketing of SME Product: A Relationship Approach | ASCI Journal of Management | Vol. 42, No. 2 | 2012 |
Conferences, Seminars &Talks
| S.No. | Details | Year. |
|---|---|---|
| 1 | O14469“Detecting Diseases using Voice Biomarkers: A Statistical based ML Approach” in the “International Virtual Conference on Statistics and Data Science: Theory and Practice for Progress and Prosperity-2021” and “41st Annual Convention of Indian Society for Probability and Statistics (ISPS)”, organized by Department of Statistics, University College of Science, Osmania University, Hyderabad and Indian Society for Probability and Statistics | 2022 |
| 2 | O14470“New Paradigm to Efficiency Modelling in Tourism Sector: A Multimethodology Approach” in the “8th International Conference on Business Analytics and Intelligence-2021(ICBAI-2021)", organized by Department of Management Studies. Indian Institute of Science, ORSI. IIMB and Analytics Society of India | 2021 |
| 3 | O14471“Analytical Modelling of the Performance Management System of Indian Police though BSC” in the “2021 Annual International Conference on Interdisciplinary Research in Applied Mathematics, Management & Technology (IRAMMT)”, organized by American Institute of Management and Technology (AIMT), USA, a subsidiary of The Global Knowledge Foundation (GKF), Inc., USA | 2021 |
| 4 | O14472“Investigating Smartphone Brand loyalty for Millennials and Gen Z: A Customer Value Perspective" in NASMEI-2019 Conference | 2019 |
| 5 | O14473“Assessment of Non-Farm Activities Undertaken by SHGs and Potential Mapping for Strengthening the Marketing Channels of Products” in ‘First Asia-Pacific Conference on Managing Business Sustainability’ | 2017 |
| 6 | O14474“A Customer Perception Analysis with Reference to Online Shopping” in the ‘7th IIMA Conference on Marketing in Emerging Economies’ held at IIM-Ahmedabad | 2017 |
| 7 | O14475“A Collaborative Business Model for the Artisan Products: A Multimethodology Approach”, in the 8th Indian Subcontinent Decision Sciences Institute Region (ISDSI) International Conference (ISDSI-2015) | 2015 |
| 8 | O14476“E Suvidha- A Citizen Perception Study”, in the International Conference in Marketing on Shaping the Future of Research in Marketing in Emerging Economies: Looking Ahead (IIML Marconference 2012) | 2012 |
Awards & Recognitions
| S.No. | Name Of Awards | Year. |
|---|---|---|
| 1 | O14477Best Research Paper Award in the 8th Indian Subcontinent Decision Sciences Institute Region (ISDSI) International Conference (ISDSI-2015) | 2015 |
Academic/Administrative Services to the University
| S.No. | Details |
|---|---|
| 1 | O10451Director: Incubation Cell, University of Lucknow |
Teaching Areas / Specialization
| S.No. | Details |
|---|---|
| 1 | O10452Research Methodology |
| 2 | O10453Python Programming |
| 3 | O10454Operations Research |
| 4 | O10455Predictive & Prescriptive Analytics |
| 5 | O10456Data Science |
| 6 | O10457Machine Learning |
| 7 | O10458Econometrics |
| 8 | O10459Multivariate Analysis |
Research Areas & Interests
| S.No. | Details |
|---|---|
| 1 | O10460Multivariate Data Analysis |
| 2 | O10461AHP & TOPSIS |
| 3 | O10462Data Envelopment Analysis (DEA) |
| 4 | O10463MCDM/MCDA Modelling |
| 5 | O10464Soft Operations Research |
| 6 | O10465Data Science |
| 7 | O10466Machine Learning Algorithms & Machine Learning Applications |
Consulting Areas
| S.No. | Consulting Areas |
|---|---|
| 1 | O10467Multivariate Data Analysis |
| 2 | O10468Optimization & Network Optimization |
| 3 | O10469Performance Evaluation & Performance Appraisal |
| 4 | O10470Data Science |
| 5 | O10471Marketing Research |
| 6 | O10472Machine Learning & Analytics |