DR. RITU NARANG

Associate Professor

Marketing, Organizational Behaviour, Retail

Business Administration

Basic Details

DR. RITU NARANG
22031660
Associate Professor
Business Administration

Qualification Details

S.No. Qualification Name Of University Passing Year
1 MBA Degree University of Lucknow 1989
2 PhD Degree University of Lucknow 2001
3 D.Litt. Degree University of Lucknow 2014

Positions Held

S.No. Employer Designation Employment Period
Date from Date to
1 O3191University of Lucknow Part-Time Lecturer 06/02/1996 09/06/2004
2 O3192University of Lucknow Assistant Professor 10/06/2004 10/06/2008
3 O3193University of Lucknow Assistant Professor Stage II 10/06/2008 10/06/2013
4 O3194University of Lucknow Assistant Professor Stage III 10/06/2013 10/06/2016
5 O3195University of Lucknow Associate Professor 10/06/2016 Presently Working

Academic Details

Recent Significant Publications, Articles, Cases

S.No. Title Journal Volume/Issue Year
1 O11953A Systematic Literature Review on Technology-Enabled Experience in Hotels Journal of Tourism, Hospitality and Culinary Arts (UGC Care List) Vol 15 (1) 2023
2 O11924Extrinsic Cues on Websites- Content Analysis on Natural and organic Skin Care Products SCMS Journal of Indian Management (Scopus Indexed) XX(1) 2023
3 O11925Mediating Role of Spirituality and Religiosity in Relationship between Ethnocentrism and Purchase Intention towards Foreign Goods International Journal of Business and Emerging Markets (Inderscience) Scopus Indexed 15(12) 2023
4 O11952Spreading Netflix Culture Stirs a Furore Asian Journal of Management Cases (Scopus indexed) 0 2023
5 O11927Customer Engagement and Experience in Unorganized Retail: Role of Modern Technology Pacific Business Review (WoS Indexed) 14/12 2022
6 O11928Development of a Model on Technology-Enabled Service Encounters in Hotels Pacific Business Review 15(6) 2022
7 O11926Growth and Development of Indigenous Entrepreneur¬ship in India: A Contextualised Institutional Support Model Journal of Social Sciences Vol 70 (1-3) 2022
8 O11929Abrupt Transition from Offline to Online Learning during COVID-19: Perceptions, Motives & Experiences of Higher Education Students Youth Voice Journal (Scopus Indexed) ISSN (online): 2969 2021
9 O11930Creating Experiential Value through Technology Enabled Service Encounters in the Hotel Industry Youth Voice Journal (Scopus Indexed) ISSN (online): 2056-2969 2021
10 O11931Impact of Demographic Factors on Purchase Intention of Organic Skin Care Products: A Study in Select Cities of India Orissa Journal of Commerce (UGC CARE List I) 42(4) 2021
11 O11934Advertising, Selling and Promotion: Indian Text and Cases Book published by Pearson ISBN: 978-93-53435-77-6 2020
12 O11932Antecedents and Consequences of Growing Popularity of Digital Consumption Encyclopedia of Information Science and Technology, Fifth Edition (3 Volumes)”, pgs. 1066-1084, IGI Global Publication ISBN: ISBN13: 9781799834793|ISBN10: 1799834794|EISBN13: 9781799834809. 2020
13 O11933Managing Challenges in Service Encounters through Integration of Technology Shodh Sarita (UGC Care list I) 7/28 2020
14 O11935A Shift towards Organic Products in view of Sustainable Consumption Research Chronicler: International Multidisciplinary Research Journal VII 2019
15 O11936Online Consumption of Video Streaming Portals by Indian Youth Youth Voice Journal (Scopus Indexed) RJ4All Publications 2019
16 O11938Affiliate Marketing: Experiences of Different Companies Book-Driving Traffic and Customer Activity Through Affiliate Marketing, IGI Global ISBN: 9781522526568 2018
17 O11937Amazon.com adapts its Retail Business in India Book-Marketing Management: India Cases, Pearson IESPL ISBN 978-93-325-8710-6 2018
18 O11939Role of Technology in Creating Value in Higher Education” Edited Book Vision 2022: A New India ISBN 978-81-936349-0-5. 2018
19 O11940Impact of Education and Communication on Green Purchase International Journal of Management Studies 4 2017
20 O11942Challenges and Opportunities of E-Tailing in Emerging Economies Book-E-Retailing Challenges and Opportunities in the Global Marketplace, IGI Global ISBN13: 9781466699212 2016
21 O11943Cross-National Emic Scale Development in Health Care Service Quality Book-Marketing Challenges in a Turbulent Business Environment,Springer International Publishing ISBN: 9783319194288 2016
22 O11944Informing an Alternate Model on Green Purchase Conference Proceedings, 12th International Research Conference on Quality, Innovation and Knowledge Management organized by Monash Business School, Melbourne -ISBN: 978-0-646-95012-9 2016
23 O11941Understanding Purchase Intention towards Chinese Products: Role of Ethnocentrism, Animosity, Status and Self-Esteem Journal of Retailing and Consumer Services 32 2016
24 O11945Challenges in delivery of health care services in rural India Book-Rural Development: Initiatives & Interventions, Regal Publishers ISBN: 978-81-8484-466-5 2015
25 O11946Impact of hospital atmosphere on perceived health care outcome International Journal of Health Care Quality Assurance 28 2015
26 O11947Quality of Work/Life and Service Quality Book-Innovations in Services Marketing and Management: Strategies for Emerging Economies, IGI Global ISBN13: 9781466646711 2014
27 O11949How to measure service quality in management education? An exploratory study in India International Journal of Management in Education 7 2013
28 O11948Kingfisher Airlines Nosedives: Can It Soar Again or Will It Remain Grounded? International Journal of Case Studies in Management 11 2013
29 O11950Measuring Consumer Spirituality through a Valid Scale Conference Proceedings, India Academy of Management, 3rd Biennial Conference, IIM Ahmedabad ISBN 978-81-920800-2-4 2013
30 O11951How do management students perceive the quality of education in public institutions? Quality Assurance in Education 20 2012

Conferences, Seminars &Talks

S.No. Details Year.
1 O123251. Invited Online Lecture on the topic, “Empathy” to Railway Officers of Indian Railways Institute of Transport Management (IRITM), Lucknow in 3-7 Jan, Training programme on ‘Ethical Leadership & Emotional Intelligence, 5 January, 2022. 2022
2 O123262. Invited Lecture, “Literature Review and Role of Theory”, Research Methodology Programme, organized by UGC-HRDC, University of Lucknow, 19 August 2022
3 O12327“Growth and Development of Indigenous Entrepreneurship through a Conceptualized Institutional Support Model, National Seminar on Entrepreneurship Development: Roadmap to Employment Generation and Growth, University of Lucknow, 18-19 February 2021 2021
4 O123288. Invited Lecture on the topic, “Emotional Intelligence for Managerial Effectiveness”, Refresher Course-Commerce & Management (January 12-25, 2021), 15.1.2021, HRDC, University of Lucknow. 2021
5 O123297. Invited e-Panelist on the topic, “Pre-Budget 2021”, ASSOCHAM, Lucknow, 19 January, 2021 2021
6 O123306. Invited Lecture, “Role and Responsibilities of Supporting agencies: DIC, SIDC, DI-MSME etc.”, FDP organized by COE in Renewable Energy Education and Research, Faculty of Science, University of Lucknow (New Campus), 28th January 2021. 2021
7 O123315. Invited Lecture, “Managing Emotions for Effectiveness in Life”, Orientation Programme, Guru Dakshta for Teachers organized by UGC-HRDC, University of Lucknow, 3 August, 2021. 2021
8 O123324. Invited Lecture, “Managing Emotions for Effectiveness in Life”, Orientation Programme, Guru Dakshta for Teachers organized by UGC-HRDC, University of Lucknow, 21 September, 2021. 2021
9 O123333. Invited Online Lecture on the topic, “Empathy” to Railway Officers of Indian Railways Institute of Transport Management (IRITM), Lucknow in 27 Sep-1 Oct, Training programme on ‘Ethical Leadership and Emotional Intelligence’, 29 September, 2021. 2021
10 O123342. Invited Online Lecture on the topic, “Customer Centric Approach” to Railway Officers of Indian Railways Institute of Transport Management (IRITM), Lucknow in 11 Oct-13 Oct, Training programme on ‘Customer Relationship Management’, 12 October, 2021. 2021
11 O1233510. Invited Lecture on the topic, “Emotional Intelligence” to Trainee Officers at Indian Railways Institute of Transport Management (IRITM), Lucknow in 28 Sep-1 Oct. training programme on ‘Ethical Leadership and Emotional Intelligence’, September 29, 2020. 2020
12 O123369. Invited Lecture on the topic, “Emotional Intelligence” to Trainee Officers at Indian Railways Institute of Transport Management (IRITM), Lucknow in 28 Sep-1 Oct. training programme on ‘Ethical Leadership and Emotional Intelligence’, October 1, 2020 2020
13 O1233712. Keynote Speaker at National Webinar on, “COVID 10- Moving Forward from Now”, 30 May 2020 organized by Bora Institute of Management Sciences, Lucknow 2020
14 O12338Deployment of Technology to Combat Challenges of Service Encounters in the Hotel Industry”, International e-Conference on "Technological Disruption in Management, Science and Humanities in Emerging World Order", Amity Business School, Amity University, Lucknow Campus, 28-29 October, 2020. 2020
15 O12339• Invited Lecture on the topic, “Emotional Intelligence” to Trainee Officers at Indian Railways Institute of Transport Management (IRITM), Lucknow in one-week training programme on ‘Big Data, Data Analytics & Artificial Intelligence’, January 8, 2020. 2020
16 O12340• Invited Lecture on the topic, “Emotional Intelligence” to Trainee Officers at Indian Railways Institute of Transport Management (IRITM), Lucknow in one-week training programme on ‘Planning Rail Operations & Commercial Management for CIL Executives’, January 14, 2020. 2020
17 O12341Economic Growth and Health Development’, National Seminar on Social Structure and Infrastructure Development in India, organized by Dr. Giri Lal Gupta Institute of Public Health, University of Lucknow, 28-29 March 2019. 2019
18 O12342Invite Talk State Level Workshop titled ‘Gender Reengineering’ organized by UGC-Centre for Advance Studies in Social Work, University of Lucknow and sponsored by Ministry of Women and Child Development, GoI, New Delhi at University of Lucknow, “Problems, Issues and Situation Analysis 2019
19 O12343• Invited Lecture at State Level Workshop titled ‘Gender Reengineering’ organized by UGC-Centre for Advance Studies in Social Work, University of Lucknow and sponsored by Ministry of Women and Child Development, GoI, New Delhi at University of Lucknow, “Problems, Issues and Situation Analysis”, 4 February 2019. 2019
20 O12344‘Economic Growth and Health Development’, National Seminar on Social Structure and Infrastructure Development in India, organized by Dr. Giri Lal Gupta Institute of Public Health, University of Lucknow, 28-29 March. 2019
21 O12345‘Content Analysis on Gender Portrayal in Netflix Poster Advertisements’, 71st All India Commerce Conference, Faculty of Commerce, Osmania University, Hyderabad, 20-22 December, 2018. 2018
22 O12346'Value creation through technology mediated communication: A vision for 2022’, International Conference on "Vision 2022: A new India". Faculty of Commerce, University of Lucknow, 27-28 January, 2018 2018
23 O12347• Keynote Speaker in National Seminar, “Global Economic Growth 2018: Opportunities and Threats for India”, RMB Institute Bareilly 2018
24 O12348Talk on ‘Knowledge Sharing’ on organized by LMA in collaboration with Shri Ramswaroop Memorial Group of Professional Colleges Lucknow at SRMGPC 2018
25 O12349Round Table on Latest Trends in Human Resource Management’, Amity Business School 2017
26 O12350Special Lecture on “India’s Growth Story: FDI Participation”, Tianjin Normal University, China 2017
27 O12351Special Lecture on “Young Consumers in the Evolving Retail Market”, Tianjin Normal University, China 2017
28 O12352Special Lecture on “An Overview of Indian Culture and Education System”, Tianjin Normal University, China 2017
29 O12353'An Analytical Enquiry into Green Purchase Behaviour of Indian Consumers’, 70th All India Commerce Conference of ICA, Prof. Manubhai M. Shah Memorial Research Award Session on Empirical Researches in the Area of Marketing, The IIS University, Jaipur 2017
30 O12354‘Impact of key factors on green purchase behaviour of Indian consumer’, National Marketing Conference on Major Paradigm Shift in Marketing, Jaipuria Institute of Management, Lucknow 2017
31 O12356Factors Influencing Green Purchase in Hospitality Industry”, National Seminar on Impact of Tourism on Income and Employment in Indian Economy in the Globalized Era: Problems and Challenges”, organized by PSIT College of Higher Education under the aegis of Indian Council of Social Science Research, PSIT, Kanpur, 2016
32 O12357Towards Greener Experience: Role of Education and Communication”, International Conference on Strides in Innovations and Skill Development: A Sustainable Perspective, organized by SMS Varanasi in association with California State University, San Bernardino 2016
33 O12355Does Spirituality and Religiosity impact Consumer Ethnocentrism and Purchase Intention? ICGTBSR’ 16, IIT Roorkee, Greater Noida Campus 2016
34 O12358“Sustainable Healthcare Practices: Role of CSR”, National Seminar on Corporate Social Responsibility and Social Sector Development in India, organized by Dr. Shanker Dayal Sharma Institute of Democracy, University of Lucknow, Lucknow 2015
35 O12359“ A Theoretical Framework on Quality of Work-Life among Knowledge Workers”, National Seminar on ‘Emerging Market Economy and Managerial Challenges’, Institute of Management Sciences, University of Lucknow 2015
36 O12360“Understanding Agri-Business Market’ at Indian Institute of Sugarcane Research, Lucknow 2015
37 O12361“Basics of Agri-Business’ at Indian Institute of Sugarcane Research, Lucknow 2015
38 O12362“Office Etiquettes” at National Bank Staff College, NABARD, Lucknow 2015
39 O12363• Chairperson, Technical Session, Conference ‘Health, Gender & Development: Multidisciplinary Perspectives’, 12th Annual Conference of Indian Association for Social Sciences and Health organized in collaboration with G.L. Gupta Institute of Public Health, University of Lucknow 2014
40 O12364• Chairperson, Technical Session, National Seminar, ‘Public Health and Development in India’, organized by G.L. Gupta Institute of Public Health, University of Lucknow 2014
41 O12365'Achieving growth through combating health problems of Indian populace”, Public Health and Development in India, G.L. Gupta Institute of Public Health, University of Lucknow 2014
42 O12366“Natural Disaster Case Study from the Uttarakhand Region, northern India”, POMS Impact and Vision: Reaching New Heights, POMS 25th Annual Conference, Atlanta, GA, USA 2014
43 O12367“A Study on Ethnocentrism and Purchase Intentions of Consumers in an Emerging Nation”, Centre for Marketing in Emerging Economies, Annual Conference of the Emerging Markets Conference Board, IIML, Noida Campus 2014
44 O12368‘Balancing Work and Life: Do Demographics have a Role?’ International Conference on Excellence in Research and education IIM, Indore in collaboration with Universiti Tun Abdul Razak (UNIRAZAK 2013
45 O12369‘Employee Retention, Commitment, Quality of Work Life and Organisational Culture Linkages: Integrated Conceptual Framework’. International Conference on Excellence in Research and education IIM, Indore in collaboration with Universiti Tun Abdul Razak 2013
46 O12370“Does hospital atmosphere have an impact on perceived health care outcome? A cross-cultural international study in China, Finland, India and Nigeria”, International Conference in Marketing, Indian Institute of Management Lucknow, Noida 2012
47 O12371Exploring the Relationship between Quality of Work/Life and Perceived Service Quality” Centre for Marketing in Emerging Economies, International Conference in Marketing, Indian Institute of Management Lucknow, Noida 2012
48 O12372Gyanvani, IGNOU Sanchar Kendra on ‘New marketing trends in Marketing’ 2012

Awards & Recognitions

S.No. Name Of Awards Year.
1 O12320• Awarded for Contribution to Higher Education & NEP 2020, 5 September 2021, University of Lucknow 2021
2 O12321Awarded Certificate of Reviewing by Elsevier Journal of Retailing and Consumer Services 2020
3 O12322Senior Distinguished Fellow at Tianjin Normal University, Tianjin, China 2017
4 O12323• Best paper award in ICGTBSR’16 for ‘Does Spirituality and Religiosity impact Consumer Ethnocentrism?’ IIT Roorkee, Greater Noida Campus 2016
5 O12324• Emerald Literati Network 2012 Awards for Excellence ‘Highly recommended paper’ for ‘Determining quality of public health care services in rural Indi 2012

Academic/Administrative Services to the University

S.No. Details
1 O8802Coordinator, Team Counseling & Guidance Cell, University of Lucknow
2 O8803Member of organizing committee of ‘Sanskritiki’, University of Lucknow, 2008, 2009, 2010.
3 O8804Ex-• Resident Proctor, Department of Business Administration
4 O8805Member, University Research Committee
5 O8806Ex-Assistant Proctor
6 O8807Observer Undergraduate Admission Test
7 O8808Deputy-Co-ordinator MBA Admission
8 O8809Ex-Provost, Management Girls' Hostel
9 O8810Ex-Director, MBA (Retail Management), IMS
10 O8811Ex-Co-OSD, IMS University of Lucknow
11 O8812Director, Consultancy Clinic, University of Lucknow

Teaching Areas / Specialization

S.No. Details
1 O8796Marketing, Retail Management, Organizational Behaviour, Integrated Marketing Communication

Research Areas & Interests

S.No. Details
1 O8797Consumer Behaviour, Quality of Services, Consumer Ethnocentrism, Marketing Communication
2 O8798• Principal Investigator, a Major Research Project entitled, “Identifying Business Opportunities in Rural Health Care System- A Study in U.P.” sponsored by University Grants Commission under 10th Plan (2007-2010), New Delhi
3 O8799• Worked as SDF on a collaborative Project entitled, “Global Health Care Service Quality” with Pia Polsa as Project leader, Department of Marketing, Hanken School of Economics, Helsinki, Finland (2009-11). Funded by Stifelsen Svenska handelshogkolan
4 O8800• Principal Investigator, a Major Research Project entitled, “An Exploratory Study on Antecedents of Ethnocentrism, Consumer Ethnocentrism and Purchase Intention of Consumers” sponsored by University Grants Commission (2011-2013), New Delhi.
5 O8801• Principal Investigator, “Artificial Intelligence in Unorganized Apparel Retail Sector in Uttar Pradesh: Prospects and Potential”, Centre of Excellence Scheme, UP State Government, 28 January, 2021.