DR. RITU NARANG

Associate Professor

Marketing, Organizational Behaviour, Retail

Department of Management

Basic Details

DR. RITU NARANG
22031660
Associate Professor
Department of Management

Qualification Details

S.No. Qualification Name Of University Passing Year
1 MBA Degree University of Lucknow 1989
2 PhD Degree University of Lucknow 2001
3 D.Litt. Degree University of Lucknow 2014

Positions Held

S.No. Employer Designation Employment Period
Date from Date to
1 O4138University of Lucknow Part-Time Lecturer 06/02/1996 09/06/2004
2 O4139University of Lucknow Assistant Professor 10/06/2004 10/06/2008
3 O4140University of Lucknow Assistant Professor Stage II 10/06/2008 10/06/2013
4 O4141University of Lucknow Assistant Professor Stage III 10/06/2013 10/06/2016
5 O4142University of Lucknow Associate Professor 10/06/2016 Presently Working

Academic Details

Recent Significant Publications, Articles, Cases

S.No. Title Journal Volume/Issue Year
1 O16873Managerial Insights from Bhagvad Gita in Indian Knowledge System in Management, Eds: Pratibha Goyal & Himanshu Shekhar Singh ISBN: 978-81-975906-5-8 2024
2 O16840Psychographic Profiling of Prospective Organic Skin Care Product Users Global Business Review (Scopus Indexed) ABDC Journal Thomson Reuter Impact Factor: 2.4 nil 2024
3 O16841Role of Modern Technology in Unorganized Retail Sector Journal of the Knowledge Economy (Springer), Scopus Indexed. Thomson Reuter Impact Factor: 3.3 nil 2024
4 O16872Role of Modern Technology in Unorganized Retail Sector Journal of the Knowledge Economy (Springer Nature), Scopus, Thomson Reuter Impact Factor: 4.0 - 2024
5 O16844A Systematic Literature Review on Technology-Enabled Experience in Hotels Journal of Tourism, Hospitality and Culinary Arts (UGC Care List) Vol 15 (1) 2023
6 O16845Extrinsic Cues on Websites- Content Analysis on Natural and organic Skin Care Products SCMS Journal of Indian Management (Scopus Indexed) XX(1) 2023
7 O16842Mediating Role of Spirituality and Religiosity in Relationship between Ethnocentrism and Purchase Intention towards Foreign Goods International Journal of Business and Emerging Markets (Inderscience) Scopus Indexed 15(12) 2023
8 O16843Spreading Netflix Culture Stirs a Furore Asian Journal of Management Cases (Scopus indexed) 0 2023
9 O16847Customer Engagement and Experience in Unorganized Retail: Role of Modern Technology Pacific Business Review (WoS Indexed) 14/12 2022
10 O16848Development of a Model on Technology-Enabled Service Encounters in Hotels Pacific Business Review 15(6) 2022
11 O16846Growth and Development of Indigenous Entrepreneur¬ship in India: A Contextualised Institutional Support Model Journal of Social Sciences Vol 70 (1-3) 2022
12 O16849Abrupt Transition from Offline to Online Learning during COVID-19: Perceptions, Motives & Experiences of Higher Education Students Youth Voice Journal (Scopus Indexed) ISSN (online): 2969 2021
13 O16850Creating Experiential Value through Technology Enabled Service Encounters in the Hotel Industry Youth Voice Journal (Scopus Indexed) ISSN (online): 2056-2969 2021
14 O16851Impact of Demographic Factors on Purchase Intention of Organic Skin Care Products: A Study in Select Cities of India Orissa Journal of Commerce (UGC CARE List I) 42(4) 2021
15 O16854Advertising, Selling and Promotion: Indian Text and Cases Book published by Pearson ISBN: 978-93-53435-77-6 2020
16 O16852Antecedents and Consequences of Growing Popularity of Digital Consumption Encyclopedia of Information Science and Technology, Fifth Edition (3 Volumes)”, pgs. 1066-1084, IGI Global Publication ISBN: ISBN13: 9781799834793|ISBN10: 1799834794|EISBN13: 9781799834809. 2020
17 O16853Managing Challenges in Service Encounters through Integration of Technology Shodh Sarita (UGC Care list I) 7/28 2020
18 O16855A Shift towards Organic Products in view of Sustainable Consumption Research Chronicler: International Multidisciplinary Research Journal VII 2019
19 O16856Online Consumption of Video Streaming Portals by Indian Youth Youth Voice Journal (Scopus Indexed) RJ4All Publications 2019
20 O16858Affiliate Marketing: Experiences of Different Companies Book-Driving Traffic and Customer Activity Through Affiliate Marketing, IGI Global ISBN: 9781522526568 2018
21 O16857Amazon.com adapts its Retail Business in India Book-Marketing Management: India Cases, Pearson IESPL ISBN 978-93-325-8710-6 2018
22 O16859Role of Technology in Creating Value in Higher Education” Edited Book Vision 2022: A New India ISBN 978-81-936349-0-5. 2018
23 O16860Impact of Education and Communication on Green Purchase International Journal of Management Studies 4 2017
24 O16862Challenges and Opportunities of E-Tailing in Emerging Economies Book-E-Retailing Challenges and Opportunities in the Global Marketplace, IGI Global ISBN13: 9781466699212 2016
25 O16863Cross-National Emic Scale Development in Health Care Service Quality Book-Marketing Challenges in a Turbulent Business Environment,Springer International Publishing ISBN: 9783319194288 2016
26 O16864Informing an Alternate Model on Green Purchase Conference Proceedings, 12th International Research Conference on Quality, Innovation and Knowledge Management organized by Monash Business School, Melbourne -ISBN: 978-0-646-95012-9 2016
27 O16861Understanding Purchase Intention towards Chinese Products: Role of Ethnocentrism, Animosity, Status and Self-Esteem Journal of Retailing and Consumer Services 32 2016
28 O16865Challenges in delivery of health care services in rural India Book-Rural Development: Initiatives & Interventions, Regal Publishers ISBN: 978-81-8484-466-5 2015
29 O16866Impact of hospital atmosphere on perceived health care outcome International Journal of Health Care Quality Assurance 28 2015
30 O16867Quality of Work/Life and Service Quality Book-Innovations in Services Marketing and Management: Strategies for Emerging Economies, IGI Global ISBN13: 9781466646711 2014
31 O16869How to measure service quality in management education? An exploratory study in India International Journal of Management in Education 7 2013
32 O16868Kingfisher Airlines Nosedives: Can It Soar Again or Will It Remain Grounded? International Journal of Case Studies in Management 11 2013
33 O16870Measuring Consumer Spirituality through a Valid Scale Conference Proceedings, India Academy of Management, 3rd Biennial Conference, IIM Ahmedabad ISBN 978-81-920800-2-4 2013
34 O16871How do management students perceive the quality of education in public institutions? Quality Assurance in Education 20 2012

Conferences, Seminars &Talks

S.No. Details Year.
1 O15412“Unravelling the Role of Sustainability in Collaborative Consumption of Services”, International Conference on ‘Entrepreneurship and Innovation: Navigating Global Challenges’ School of Business Management, CSJM University, Kanpur in collaboration with the School of Economics, Astana International University, Astana, Kazakhstan, March 24-25 2025
2 O15477Attended an online Short-Term Course (one week) on ‘Motivational Skills in Digital Era’ organized by MMTTC, University of Lucknow, 18 February-24 February 2025. 2025
3 O15474Invited Speaker on ‘Schedule, Interviews & Observation Methods’ in Ten Days Research Methodology Workshop in Social Sciences on March 6, 2025 organized by Dr. Ram Manohar Lohia Chair, Department of Sociology, University of Lucknow, February 24-March 7 2025
4 O15475Invited Speaker for Plenary Session in National Seminar on Viksit Bharat@2047: Challenges, Opportunities and Roadmap’ on 15 February 2025 (online) organized by Department of Economics, RKSD College Kaithal (Haryana). 2025
5 O15476Invited Speaker for Two sessions on ‘NEP as a Catalyst for Research and Innovation in Business Education’ in Online Refresher Course on ‘Research and Innovation in Business Education’, UGC-MMTTC (Department of Commerce), Deen Dayal Upadhyay University, Gorakhpur, 9 December 2024
6 O15478Attended an online Short-Term Course (one week) on ‘Information and Communication Technology’ organized by MMTTC, University of Lucknow, 21 October-26 October 2024 2024
7 O15413‘Employee Agility and HRM practices in Hybrid Work Environment: A Conceptual Analysis’. International Conference on ‘Metamorphosis of HR Width 2024’, Faculty of Commerce, Banaras Hindu University, India. 19th- 21st, November 2024
8 O15414Invited online Lecture, “Emotional Intelligence as a Tool for Motivation”, Refresher Programme in Motivational Skills, organized by UGC-HRDC, University of Lucknow, 13 February, 2024. 2024
9 O15415Invited Speaker in Plenary Session in National Seminar on “Entrepreneurial India: A Fascinating Vision” organized by Department of Economics & Women Cell, RKSD College Kaithal (Haryana), 5 March 2024 (online mode). 2024
10 O15416Invited Speaker in Plenary Session in National Seminar on “Role of Women Empowerment in Economic Development” organized by Hindu Kanya Mahavidyalaya Jind (Haryana), 29 March 2024 (online mode). 2024
11 O15417Invited Speaker in Plenary Session in National Seminar on “Entrepreneurial India: A Fascinating Vision” organized by Department of Economics & Women Cell, RKSD College Kaithal (Haryana), 5 March 2024
12 O15418Invited Speaker in Plenary Session in National Seminar on “Role of Women Empowerment in Economic Development” organized by Hindu Kanya Mahavidyalaya Jind (Haryana), 29 March 2024
13 O15419Invited Speaker on ‘Marketing Education’ in Mirchi Plan B for inspiration, motivation, and learning, Radio Mirchi, 29th May 2024
14 O15420Invited Lecture on the topic, “G-20”, Avadh Girls’ Degree College, Lucknow, 7 February 2023. 2023
15 O15421Invited offline Lecture on the topic, “Empathy” to Railway Officers of Indian Railways Institute of Transport Management (IRITM), Lucknow, 27 February-3 March, Training programme on ‘IRTS Probationary Officers 2019 (EOL) Batch, 2 February, 2023 2023
16 O15422Session Chair Marketing, AICTE sponsored International Conference on Future Trends in Business: Knowledge, Skills, Sustainability, Innovation and Technology (online), IILM, 29 July 2023. 2023
17 O15423Panelist, National Youth Convention “Swami Vivekananda: Positive Thinking”, 13 August 2023 organized by Ram Krishna Math at the Ram Krishna Math, Lucknow. 2023
18 O15424Invited Session, “Emotional Intelligence”, Refresher Course on Commerce, Applied Economics, Economics & Business Administration (August 14-28, 2023) organized by UGC-HRDC, University of Lucknow, 24 August, 2023 (online mode). 2023
19 O15425Invited offline Lecture on the topic, “Empathy” to Railway Officers of Indian Railways Institute of Transport Management (IRITM), Lucknow, 29 August-2 September, Training programme on ‘Ethical Leadership & Emotional Intelligence, 29 August, 2022. 2022
20 O15426Invited Online Lecture on the topic, “Empathy” to Railway Officers of Indian Railways Institute of Transport Management (IRITM), Lucknow in 3-7 Jan, Training programme on ‘Ethical Leadership & Emotional Intelligence, 5 January, 2022. 2022
21 O15427Invited Lecture, “Literature Review and Role of Theory”, Research Methodology Programme, organized by UGC-HRDC, University of Lucknow, 19 August 2022
22 O15428“Growth and Development of Indigenous Entrepreneurship through a Conceptualized Institutional Support Model, National Seminar on Entrepreneurship Development: Roadmap to Employment Generation and Growth, University of Lucknow, 18-19 February 2021 2021
23 O15429Invited Lecture on the topic, “Emotional Intelligence for Managerial Effectiveness”, Refresher Course-Commerce & Management (January 12-25, 2021), 15.1.2021, HRDC, University of Lucknow. 2021
24 O15430Invited e-Panelist on the topic, “Pre-Budget 2021”, ASSOCHAM, Lucknow, 19 January, 2021 2021
25 O15431Invited Lecture, “Role and Responsibilities of Supporting agencies: DIC, SIDC, DI-MSME etc.”, FDP organized by COE in Renewable Energy Education and Research, Faculty of Science, University of Lucknow (New Campus), 28th January 2021. 2021
26 O15432Invited Lecture, “Managing Emotions for Effectiveness in Life”, Orientation Programme, Guru Dakshta for Teachers organized by UGC-HRDC, University of Lucknow, 3 August, 2021. 2021
27 O15433Invited Lecture, “Managing Emotions for Effectiveness in Life”, Orientation Programme, Guru Dakshta for Teachers organized by UGC-HRDC, University of Lucknow, 21 September, 2021. 2021
28 O15434Invited Online Lecture on the topic, “Empathy” to Railway Officers of Indian Railways Institute of Transport Management (IRITM), Lucknow in 27 Sep-1 Oct, Training programme on ‘Ethical Leadership and Emotional Intelligence’, 29 September, 2021. 2021
29 O15435Invited Online Lecture on the topic, “Customer Centric Approach” to Railway Officers of Indian Railways Institute of Transport Management (IRITM), Lucknow in 11 Oct-13 Oct, Training programme on ‘Customer Relationship Management’, 12 October, 2021. 2021
30 O15479Attended Online Curriculum Workshop on BBA in Rural Management and MBA in Rural Management organized by Mahatma Gandhi National Council of Rural Education, Hyderabad, 7 Dec 2020 2020
31 O15480Attended National E-Seminar, Self-Reliance in the Changing Global Environment: Imperatives for India”, Department of Business Administration in collaboration with LMA, University of Lucknow, July 4, 2020 2020
32 O15481Organizing Secretary, International E-Seminar, ‘Changing Paradigms in Marketing’, Department of Business Administration, University of Lucknow, June 7, 2020 2020
33 O15482Organizing Secretary, National E-Seminar, Self-Reliance in the Changing Global Environment: Imperatives for India”, Department of Business Administration in collaboration with LMA, University of Lucknow, July 4, 2020 2020
34 O15436Invited Lecture on the topic, “Emotional Intelligence” to Trainee Officers at Indian Railways Institute of Transport Management (IRITM), Lucknow in 28 Sep-1 Oct. training programme on ‘Ethical Leadership and Emotional Intelligence’, September 29, 2020. 2020
35 O15437Invited Lecture on the topic, “Emotional Intelligence” to Trainee Officers at Indian Railways Institute of Transport Management (IRITM), Lucknow in 28 Sep-1 Oct. training programme on ‘Ethical Leadership and Emotional Intelligence’, October 1, 2020 2020
36 O15438Keynote Speaker at National Webinar on, “COVID 10- Moving Forward from Now”, 30 May 2020 organized by Bora Institute of Management Sciences, Lucknow 2020
37 O15439Deployment of Technology to Combat Challenges of Service Encounters in the Hotel Industry”, International e-Conference on "Technological Disruption in Management, Science and Humanities in Emerging World Order", Amity Business School, Amity University, Lucknow Campus, 28-29 October, 2020. 2020
38 O15440• Invited Lecture on the topic, “Emotional Intelligence” to Trainee Officers at Indian Railways Institute of Transport Management (IRITM), Lucknow in one-week training programme on ‘Big Data, Data Analytics & Artificial Intelligence’, January 8, 2020. 2020
39 O15441• Invited Lecture on the topic, “Emotional Intelligence” to Trainee Officers at Indian Railways Institute of Transport Management (IRITM), Lucknow in one-week training programme on ‘Planning Rail Operations & Commercial Management for CIL Executives’, January 14, 2020. 2020
40 O15442Economic Growth and Health Development’, National Seminar on Social Structure and Infrastructure Development in India, organized by Dr. Giri Lal Gupta Institute of Public Health, University of Lucknow, 28-29 March 2019. 2019
41 O15443Invited Talk State Level Workshop titled ‘Gender Reengineering’ organized by UGC-Centre for Advance Studies in Social Work, University of Lucknow and sponsored by Ministry of Women and Child Development, GoI, New Delhi at University of Lucknow, “Problems, Issues and Situation Analysis 2019
42 O15444• Invited Lecture at State Level Workshop titled ‘Gender Reengineering’ organized by UGC-Centre for Advance Studies in Social Work, University of Lucknow and sponsored by Ministry of Women and Child Development, GoI, New Delhi at University of Lucknow, “Problems, Issues and Situation Analysis”, 4 February 2019. 2019
43 O15445‘Economic Growth and Health Development’, National Seminar on Social Structure and Infrastructure Development in India, organized by Dr. Giri Lal Gupta Institute of Public Health, University of Lucknow, 28-29 March. 2019
44 O15446‘Content Analysis on Gender Portrayal in Netflix Poster Advertisements’, 71st All India Commerce Conference, Faculty of Commerce, Osmania University, Hyderabad, 20-22 December, 2018. 2018
45 O15447'Value creation through technology mediated communication: A vision for 2022’, International Conference on "Vision 2022: A new India". Faculty of Commerce, University of Lucknow, 27-28 January, 2018 2018
46 O15448Keynote Speaker in National Seminar, “Global Economic Growth 2018: Opportunities and Threats for India”, RMB Institute Bareilly 2018
47 O15449Talk on ‘Knowledge Sharing’ on organized by LMA in collaboration with Shri Ramswaroop Memorial Group of Professional Colleges Lucknow at SRMGPC 2018
48 O15483Organized two weeks ‘Capacity Building Programme for Social Science Faculty’ at Department of Business Administration, University of Lucknow, sponsored by the Indian Council of Social Science Research, New Delhi, 12-24 November 2018 as Co-Course Director. (Rs. 8,00,000; F. No. 10-7/CBP/GEN/2018-19/TCB dated 17.09.2018) 2018
49 O15450Round Table on Latest Trends in Human Resource Management’, Amity Business School 2017
50 O15451Special Lecture on “India’s Growth Story: FDI Participation”, Tianjin Normal University, China 2017
51 O15452Special Lecture on “Young Consumers in the Evolving Retail Market”, Tianjin Normal University, China 2017
52 O15453Special Lecture on “An Overview of Indian Culture and Education System”, Tianjin Normal University, China 2017
53 O15454'An Analytical Enquiry into Green Purchase Behaviour of Indian Consumers’, 70th All India Commerce Conference of ICA, Prof. Manubhai M. Shah Memorial Research Award Session on Empirical Researches in the Area of Marketing, The IIS University, Jaipur 2017
54 O15455‘Impact of key factors on green purchase behaviour of Indian consumer’, National Marketing Conference on Major Paradigm Shift in Marketing, Jaipuria Institute of Management, Lucknow 2017
55 O15456Does Spirituality and Religiosity impact Consumer Ethnocentrism and Purchase Intention? ICGTBSR’ 16, IIT Roorkee, Greater Noida Campus 2016
56 O15457Factors Influencing Green Purchase in Hospitality Industry”, National Seminar on Impact of Tourism on Income and Employment in Indian Economy in the Globalized Era: Problems and Challenges”, organized by PSIT College of Higher Education under the aegis of Indian Council of Social Science Research, PSIT, Kanpur, 2016
57 O15458Towards Greener Experience: Role of Education and Communication”, International Conference on Strides in Innovations and Skill Development: A Sustainable Perspective, organized by SMS Varanasi in association with California State University, San Bernardino 2016
58 O15459“Sustainable Healthcare Practices: Role of CSR”, National Seminar on Corporate Social Responsibility and Social Sector Development in India, organized by Dr. Shanker Dayal Sharma Institute of Democracy, University of Lucknow, Lucknow 2015
59 O15460“ A Theoretical Framework on Quality of Work-Life among Knowledge Workers”, National Seminar on ‘Emerging Market Economy and Managerial Challenges’, Institute of Management Sciences, University of Lucknow 2015
60 O15461“Understanding Agri-Business Market’ at Indian Institute of Sugarcane Research, Lucknow 2015
61 O15462“Basics of Agri-Business’ at Indian Institute of Sugarcane Research, Lucknow 2015
62 O15463“Office Etiquettes” at National Bank Staff College, NABARD, Lucknow 2015
63 O15464• Chairperson, Technical Session, Conference ‘Health, Gender & Development: Multidisciplinary Perspectives’, 12th Annual Conference of Indian Association for Social Sciences and Health organized in collaboration with G.L. Gupta Institute of Public Health, University of Lucknow 2014
64 O15465• Chairperson, Technical Session, National Seminar, ‘Public Health and Development in India’, organized by G.L. Gupta Institute of Public Health, University of Lucknow 2014
65 O15466'Achieving growth through combating health problems of Indian populace”, Public Health and Development in India, G.L. Gupta Institute of Public Health, University of Lucknow 2014
66 O15467“Natural Disaster Case Study from the Uttarakhand Region, northern India”, POMS Impact and Vision: Reaching New Heights, POMS 25th Annual Conference, Atlanta, GA, USA 2014
67 O15468“A Study on Ethnocentrism and Purchase Intentions of Consumers in an Emerging Nation”, Centre for Marketing in Emerging Economies, Annual Conference of the Emerging Markets Conference Board, IIML, Noida Campus 2014
68 O15469‘Balancing Work and Life: Do Demographics have a Role?’ International Conference on Excellence in Research and education IIM, Indore in collaboration with Universiti Tun Abdul Razak (UNIRAZAK 2013
69 O15470‘Employee Retention, Commitment, Quality of Work Life and Organisational Culture Linkages: Integrated Conceptual Framework’. International Conference on Excellence in Research and education IIM, Indore in collaboration with Universiti Tun Abdul Razak 2013
70 O15471“Does hospital atmosphere have an impact on perceived health care outcome? A cross-cultural international study in China, Finland, India and Nigeria”, International Conference in Marketing, Indian Institute of Management Lucknow, Noida 2012
71 O15472Exploring the Relationship between Quality of Work/Life and Perceived Service Quality” Centre for Marketing in Emerging Economies, International Conference in Marketing, Indian Institute of Management Lucknow, Noida 2012
72 O15473Gyanvani, IGNOU Sanchar Kendra on ‘New marketing trends in Marketing’ 2012

Awards & Recognitions

S.No. Name Of Awards Year.
1 O15407• Awarded for Contribution to Higher Education & NEP 2020, 5 September 2021, University of Lucknow 2021
2 O15408Awarded Certificate of Reviewing by Elsevier Journal of Retailing and Consumer Services 2020
3 O15409Senior Distinguished Fellow at Tianjin Normal University, Tianjin, China 2017
4 O15410• Best paper award in ICGTBSR’16 for ‘Does Spirituality and Religiosity impact Consumer Ethnocentrism?’ IIT Roorkee, Greater Noida Campus 2016
5 O15411• Emerald Literati Network 2012 Awards for Excellence ‘Highly recommended paper’ for ‘Determining quality of public health care services in rural Indi 2012

Academic/Administrative Services to the University

S.No. Details
1 O11328Coordinator, Team Counseling & Guidance Cell, University of Lucknow
2 O11329Member of organizing committee of ‘Sanskritiki’, University of Lucknow, 2008, 2009, 2010.
3 O11330Ex-• Resident Proctor, Department of Business Administration
4 O11331Member, University Research Committee
5 O11332Ex-Assistant Proctor
6 O11333Observer Undergraduate Admission Test
7 O11334Deputy-Co-ordinator MBA Admission
8 O11335Ex-Provost, Management Girls' Hostel
9 O11336Ex-Director, MBA (Retail Management), IMS
10 O11337Ex-Co-OSD, IMS University of Lucknow
11 O11338Director, Consultancy Clinic, University of Lucknow

Teaching Areas / Specialization

S.No. Details
1 O11320Marketing Management, Organization Behaviour, Integrated Marketing Communication, Brand Management, Retail Business

Research Areas & Interests

S.No. Details
1 O11321Principal Investigator, ‘Fostering Entrepreneurial Spirit among Higher Education Institutions’ UP State Research & Development Project Scheme, UP Government letter no. 41/2024/336/Seventy-4-2024-001-04(59)/ 2022 dated 15 March 2024
2 O11322Consumer Behaviour, Quality of Services, Consumer Ethnocentrism, Marketing Communication
3 O11323• Principal Investigator, a Major Research Project entitled, “Identifying Business Opportunities in Rural Health Care System- A Study in U.P.” sponsored by University Grants Commission under 10th Plan (2007-2010), New Delhi
4 O11324• Worked as SDF on a collaborative Project entitled, “Global Health Care Service Quality” with Pia Polsa as Project leader, Department of Marketing, Hanken School of Economics, Helsinki, Finland (2009-11). Funded by Stifelsen Svenska handelshogkolan
5 O11325• Principal Investigator, a Major Research Project entitled, “An Exploratory Study on Antecedents of Ethnocentrism, Consumer Ethnocentrism and Purchase Intention of Consumers” sponsored by University Grants Commission (2011-2013), New Delhi.
6 O11326• Principal Investigator, “Artificial Intelligence in Unorganized Apparel Retail Sector in Uttar Pradesh: Prospects and Potential”, Centre of Excellence Scheme, UP State Government, 28 January, 2021.
7 O11327• Principal Investigator, ‘Fostering Entrepreneurial Spirit among Higher Education Institutions’ UP State Research & Development Project Scheme, the Joint Secretary, UP Government letter no. 41/2024/336/Seventy-4-2024-001-04(59)/ 2022 dated 15 March