Light & Learning

Journalism and Mass Communication

Head of Department

faculty img
DR. MUKUL SRIVASTAVA
Professor
9415087745
sri.mukul@gmail.com

Departmental Studio

You tube Channel of The Department 

About the Department

Mass Communication is field of study replete with career opportunities in varied areas ranging from electronic media to advertising and from development communication to corporate communications. The programme covers a wide array of topics with the aim to expose students to the various areas related to Mass Communication. Mass communication is primarily the art of transmitting messages effectively to considerably large and diverse audiences using the mass media for specific purposes.

The Department of Journalism & Mass Communication came into existence in 1992 with Prof. Surya Prasad Dixit as its first officiating Head.   Prof. Mukul Srivastava is the Head of the Department and takes care of the day to day functioning of the Department. The department started life in a small 12x15 feet room. Today, it has a building of its own known as 'SANCHARBHAWAN'. The department has a well equipped 'Electronic Media Lab', Computer Lab, Photo Lab and a Library enriched with rarely available precious books on journalism, public relations, audio-video production, computers, ethics, law and skill of writing.

In this short span of time, the Department today is a premier education centre amidst 100 odd universities and institutions in India imparting quality education both in theory and practice in diverse fields and disciplines. These areas include Mass communication, Journalism, Public Relations, Media writing, Advertising, Information technology, Media research, Video production and Computer Applications for Mass Communication.

The department has the credit of organizing a large number of seminars, workshops, special lecture series and training programmes in collaboration with governmental and nongovernmental organizations. Academicians and experts from all over the country have attended these seminars and workshops. The Department of Mass Communication of Lucknow University offers a liberal arts curriculum focusing on the functions and effects of the mass media. The course work is broad-based and students investigate many areas, from journalism and video production to communication theory and media history.

Hands-on experience is emphasized as much as scholarly research. Mass communication students are trained for careers in the media by undertaking a rigorous program. Emphasis is placed on meeting deadlines, accuracy, ethics, and a cross media approach.

Opportunities are available for students to publish papers, attend conferences and workshops, and work in the print and video production labs. Students have the opportunity to develop their media skills in a junior or senior internship experience. The department has earned a regional reputation for excellence and has been praised by national experts.

Vision

Our vision is to develop a new media culture and give the public an understanding on media and communication.

The department's vision is to provide the highest quality undergraduate's and Post graduate education and training for future journalists, broadcasters and marketing communication specialists for the media worldwide and to teach students to think critically and creatively while preparing them to acquire suitable skills for successful careers in journalism, mass communications and related fields.

Mission

The mission of the department is to provide an educational center of excellence focusing upon teaching, research and services as well as to impart ethical, responsible, accurate, objective and fairminded media professionals for current and future employment worldwide. To achieve this task The department offers high standards of scholastic research and a rigorous professional communication skill training to prepare students to become leaders of the future. A Grounding in liberal arts, sciences and business is encouraged to prepare students for a life time of contribution to their communities as analytical and critical thinkers, proficient and accurate communicators, and culturally tolerant and intellectually curious members of a civil and global society.

Objectives 

To utilize media for the qualitative development of the society

To give a theoretical & practical understanding about media Environment

To give a working knowledge on international information distribution Techniques

To provide excellent training so that they could be a better professional to hold the responsibility to work towards building a better media culture.

 

Facilities Offered Media Centre

The department of Journalism & Mass Communication is an actually a media center where students get to know about various digital technologies related to the field. They can brush up their skills in the studio, photolab and in the print lab. In T.V studio they get training Video production on Digital Video camera and Non-Linier Editing set up. They also have a well-equipped radio studio where they can record and edit sound. Students also produce various radio programmes like Talk shows, Discussions, Interviews, and Plays etc. In the field of Print media students to produce their own newspaper with the name of “Kul Sandesh”. Kul Sandesh is the registered lab Journal of the department. with here they need to report and edit news in the university campus. They do reporting, cover issues and take interviews to make this newspaper a professional one.

Students emphasizing print must take an upper-level writing class that requires them to write publishable stories for newspapers and magazines. They also are required to take a Quark Xpress based design course that emphasizes publication of magazine, newspaper, and newsletter formats. The students in the practicum do it all publish, design, write, originate. They experience the real world of News paper in a classroom.

Computer Lab

The department have a computer lab with a Multimedia suite, Microsoft suite, Adobe suite, and in-design which is for desktop publishing and SPSS for tallying the numbers from surveys. 

Library

The department is enriched with a very well equipped library having almost all the updated and current books covering the issue of subjects of MassCommunication.Students have got the catalogue facility. The library is also equipped with recent magazine Journals on the specific area of MassCommunication .library also equipped with “Inflibnet” facility.

Photo Lab

Department have an advanced Photo Lab, with latest D-SLR Cameras and latest software for Photo Journalism.

The Journalism & Mass Communication Department boasts four tracks advertising, electronic journalism, print journalism and public relations-while maintaining the spirit of a liberal arts education.

We believe that higher education should prepare students for not only career success, but also a civic success. Ultimately the department seeks to stimulate intellectual curiosity, imagination, rational thinking, thoughtful expression, and independent learning. These are the skills necessary for success in any mass communication-related field. In order to allow students to acquire these skills the Department of Mass Communication couples hands-on experiences with theoretical course work. The department supports a strong program of co-curricular, extracurricular and internship activities to help students to gain an understanding of the role of our discipline in society. Students who complete the program will possess a broad understanding of the foundations of our field and acquire an in-depth knowledge of at least one area of concentration.

Department also publishes Research Journal titled "Sanchar Shree". The journal invites and publishes papers with an inter-disciplinary approach. It has got its flavor from the areas of advertising Public Relations, Films, Print-Media, Communication, Information, Communication Technology and the upcoming areas of Mass Communication.

Students from Bangladesh, Afghanistan, Tajikistan,   have  Post graduated here funded by  ICCR Exchange Programme.

Admission Process 

Eligibility
A three year bachelor's degree (having at least 45 % marks for General/OBC candidate and 40 % marks for SC/ST) in any field of study awarded by a university or Institute incorporated by law,shall constitute the minimum requirement for admission to the MA-JMC programme.

Number of seats
The total number of seats in MMC shall be restricted to 50.

Admission procedure
Admission shall be granted on an Entrance basis or as directed by the University admission committee.

Upcoming forms for admission
Forms can be uploaded on the University website in the month of March or April.