THRUST AREAS:

Develop Critical Thinking and Analytical Skills: Equip students with the ability to critically analyse media content, understand its impact on society, and evaluate media sources and messages.

Enhance Communication Skills: Improve students’ ability to effectively communicate through various media platforms, including writing, speaking, and visual communication.

Foster Media Production Competence: Provide practical skills in creating, producing, and editing media content across different formats such as print, digital, audio, and video.

Understanding Media Theory and History: Teach foundational theories and historical perspectives of mass communication to help students understand the evolution and influence of media.

Ethics and Professional Standards: Instil a strong understanding of ethical issues and professional standards in media practices, including accuracy, fairness, and responsibility.

Research and Data Analysis: Develop skills in conducting media research, analysing data, and applying research findings to improve media practices and understand audience behaviour.

Adaptability to Technological Changes: Prepare students to adapt to rapidly changing media technologies and platforms, including emerging digital tools and social media.